Gen Z’s Impact on Convenience Stores

The Convenience Store of Gen Z

A convenience store is a retail business that sells packaged consumer packaged goods and gasoline. Some also offer food service.

Gen Z shoppers are more likely than other generations to say they enjoy c-store experiences. They expect a wider selection of products and are more willing to try new items.

Fresh Food

Gen Z has a different view of convenience stores, and they are the ones driving traffic for food services at those locations. This generation expects c-stores to provide variety and fresh ingredients in their grab & go foods.

They’re the most likely to make a buying choice based on an online review, and they are also more likely than other generations to use a delivery service at a c-store. This means c-stores need to continually monitor their online reviews and encourage happy customers to write them.

Your on campus convenience store features Z Espress coffee, essential snacks, hot chips, cold drinks and more. Meal swipes can be used to purchase to-go meals from Grill Pit, Erbert & Gerbert’s, Brutus Tacos or the Market. The store is also home to a full-service bakery.

Hot Drinks

For many c-store consumers, a trip to the convenience store is not complete without a hot beverage. The category is a major revenue driver for retailers and has continued to grow during the pandemic.

In addition to coffee, c-stores are also capitalizing on the popularity of tea. In fact, iced tea is a growing trend in the US as shoppers seek healthier alternatives to sugary sodas.

According to Technomic, Gen Z shoppers look for a variety of beverages that can energize them. They want to add toppings, syrups and flavored sweeteners to create concoctions they can share on social media. This is why c-stores should promote cold beverages that can refresh and provide a jolt to young customers, as well as offer options for a pick-me-up.

Fresh Produce

In a city inundated with small corner bodegas that seem to be all the same Z&S has done something unique and different. They’ve turned their stores into a mecca of personal prepackaged snacks. Their clean little spot carries every chip, nut, candy bar, soda, health bar and snack that you could possibly want to eat.

SNAP and WIC participation was associated with higher availability, quality and variety of fresh fruit and vegetables in convenience stores, but these results do not demonstrate that convenience stores can compete with supermarkets on price for low-income consumers. More work is needed to understand how to improve access to affordable, high-quality produce in low-income neighbourhoods and to identify strategies that can reduce prices and promote convenience.

In 2022, Gen Z is more likely than other generations to shop at convenience stores.

Fuel

The convenience store remains as relevant as ever (proof: Clerks 3 was released this year). Gen Z shoppers are the most enthusiastic c-store consumers, influenced by social media, willing to try new products and more likely than older generations to visit a c-store with specific things in mind.

Refuelling your vehicle has never been easier. ANPR Pay-by-Plate allows you to fuel without entering the shop using your Z App or mobile phone. Simply drive up to the pump, open your phone and follow the prompts.

With a refreshed look, Z stations are now modern and sleek. The indoor presentation is simpler and staff uniforms have returned to orange or white – reflecting the brand’s heritage in New Zealand. The new format makes it easy to add self-checkouts in future without needing a full store refit.

Meal Deals

In a city overrun by small corner bodegas that seem to all be the same, Z&S has found a way to stand out. They have created a mecca of prepackaged snacks and drinks. Their walls are stacked with every chip, cookie, candy bar, health bar, soda, cupcake, gum, and whatever else you may be hankering for at the moment. It’s a great little spot to stop if you don’t have time for a full meal but need something to hold you over until your next meal.

Shoppers looking to save even more should pay close attention to the The Z Store coupon conditions, which are always changing. Fortunately, HotDeals is here to share all of the latest The Z Store promo codes and coupons with you.

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